More likely a community or a battlefield? What do we exactly mean by ‘community’? We used to think that staying all day with the same people make us being friends or, even more, a family with them. Many times we made this common mistake of stereotyping. Nags Head Market is a multicultural market in London made of small local business including different cuisines from all over the world. It has a great potential. Ideally, the customer who is buying today from you he is going to be my customer tomorrow: so it works local business. The reality is slightly contrasting: competition is really high. Traders are often jealous of the success of other, which has brought a nasty atmosphere inside the market. The misleading reality of Nags Head Market is actually a common situation in a lot of markets, trades are forced to live side by side and the struggle is real. 'The weakness of a competitor is part of your own strength’, they say.
